Friday Street Farm Shop – Suffolk
We have worked with Duncan for two years now. During that time, he has become an integral part of our business.
As a General Manager, I find I am often consumed by day-to-day issues. However, the time I spend with Duncan helps me re-focus on the core of our business, which is our customers. It enables me to take actions based on the insights he shares.
Initially, I found his reporting very insightful. It gave us more than we could get out of the EPOS System. Using the Data Strategy reports, I can now explain why revenue had changed (positively or negatively) to the Directors. We understand the behaviours behind the revenue changes. This has helped us implement a growth strategy for the business.
Duncan has used his analysis skills and experiences to open my eyes. He has given me the confidence to run offers. Previously, we had run very few offers, as we were not clear about the impact or effectiveness of offers. We felt they just lost us revenue. With Duncan’s analysis we are confident that the offers designed will delight our customers, whilst also delivering us more profit. The detailed results we get during after the offers have ended invariably show this to be true.
Duncan is able to bring his experience to bear. He suggests types of offers we had not thought of. We also didn’t know how they could be implemented. Offers are now a key part of our offering to our customers. As a result, our customers are undoubtedly more loyal to Friday Street. We see the positive impact this loyalty is having on our bottom line.
Duncan has also brought efficiencies to the running of the business. He has helped us get the most out of our EPOS system. He trained the team to use time saving functionality we did not previously use. He has been instrumental in linking our loyalty data to our mailing software. This connection means we can do more targeted marketing. We can see this targeted marketing is making a positive impact.
In summary Duncan’s partnership with Friday Street has been very beneficial and we would have no issue in recommending his services to any farm shop.
Ralph Bishop
General Manager