Data is everywhere, particularly in the Retail environment

The multiple retailers have departments purely focused on seeking and exploiting the customer behaviours that they can see in the data they collect on their systems and databases

Many smaller retailers simply do not have the resource to dedicate to this important role – and that assumes your staff have the specialist knowledge to access and unlock the data you are collecting

We are your insights department

Our business aims to be your insights department, giving you access to the rich resource, growing daily in your EPOS database

Our insights covers three key approaches:

  • Inform – What has happened and why – identifying the key customer behaviours
  • Enhance – advise on actions that will increase revenue through changing customer behaviours
  • Measure – track changes and impact

In short, unlocking the insights in your EPOS data