A loyalty card, on it’s own, does not make a customer loyal to you – Fact.
A loyalty scheme that makes these customers feel special can though – if the rewards it offers are relevant to the customers needs.
And for a retailer, a well used loyalty scheme can give them some key insights into their customers behaviours – these insights are worth the cost of running a rewarding loyalty scheme.
We help our clients to put their customers’ needs at the centre of how they communicate with them. A well aimed mailing has greater relevance and effect than a “one size fits all” approach
Our approach:
1/ Using our purpose built analysis tools, we can segment your current customers (using your data) into manageable groups
2/ We examine these groups for trends and develop insight.
3/ We then make recommendations on how our clients can use this insight to their benefit
![](https://www.datastrategyconsulting.co.uk/wp-content/uploads/2023/10/Customer-Loyalty-Crossword-by-Jeanne-Claire-Maarbes.jpg)
This approach delivers measurable growth to your top line through greater customer loyalty and can help in managing bottom line costs.
We also help our clients to:
- understand a card scheme benefits (to them and their customers)
- deliver a schedule of effective customer development activity
- Managing points liability