A loyalty card, on it’s own, does not make a customer loyal to you – Fact.
A loyalty scheme that makes these customers feel special can though – if the rewards it offers are relevant to the customers needs.
And for a retailer, a well used loyalty scheme can give them some key insights into their customers behaviours – these insights are worth the cost of running a rewarding loyalty scheme.
We help our clients to put their customers’ needs at the centre of how they communicate with them. A well aimed mailing has greater relevance and effect than a “one size fits all” approach
Our approach:
1/ Using our purpose built analysis tools, we can segment your current customers (using your data) into manageable groups
2/ We examine these groups for trends and develop insight.
3/ We then make recommendations on how our clients can use this insight to their benefit
This approach delivers measurable growth to your top line through greater customer loyalty and can help in managing bottom line costs.
We also help our clients to:
- understand a card scheme benefits (to them and their customers)
- deliver a schedule of effective customer development activity
- Managing points liability