A loyalty card, on it’s own, does not make a customer loyal to you – Fact.
A loyalty scheme that makes these customers feel special can though. But only if the rewards it offers are relevant to the customers needs.
For a retailer, a well-used loyalty scheme can provide key insights into their customers’ behaviors. These insights can more than justify the cost of running a rewarding loyalty scheme.
We help our clients to put their customers’ needs at the centre of how they communicate with them. A well aimed mailing has greater relevance and effect than a “one size fits all” approach
Our approach:
1/ Using our purpose built analysis tools, we can segment your current customers (using your data) into manageable groups
2/ We examine these groups for trends and develop insight.
3/ We then make recommendations on how our clients can use this insight to their benefit
This approach delivers measurable growth to your top line. It does this through greater customer loyalty. It can also help in managing bottom line costs.
We also help our clients to:
- understand a card scheme benefits (to them and their customers)
- deliver a schedule of effective customer development activity
- Managing points liability
To read about how we help our clients, read the testimonial here